DIY Web Design Can Lead To SEO Trouble

To save money, many people, business people included, try a Do-It-Yourself website. And unless they are comfortable with HTML/XHTML, CSS and Photoshop, they usually end up using a What-You-See-Is-What-You-Get (WYSIWYG, pronounced “wi-zi-wig”) application. There are many out there and I’m not naming names. Unfortunately, WYSIWYG is a misnomer, because you get way more than what [...]

Top 5 SEO Techniques

SEO is a moving target. The search engine algorithms are “secret” and are always changing, by design. Therefore, a good SEM is constantly observing the result of different SEO techniques to judge their efficacy. We deduce the cause by observing the effect. There are many “white hat” SEO techniques (and we recommend only “white hat”) [...]

Valid XHTML and CSS

Validating your web page markup (html, xhtml, css) has several advantages, e.g.: Website design debugging Improved cross-browser compatibility SEO One statistic I found said that only 20% of web designers actually validate their markup using the W3C Validator. Among that small group there is discussion regarding whether is it “professional” to display the W3C icons [...]

Beware of WYSIWYG Editors

Far too many times I have seen small business owners turn to wysiwyg (“what you see is what you get”) editors or online web design services (which provide wysiwyg editors) in order to build a website on the cheap. The allure of the wysiwyg editor is a free or almost-free website. Unfortunately, most business owners [...]

CSS & Keyword Density

So many websites I review still use html tables for page layout.  If a web designer is focused only on the appearance of the web pages, he/she may question what’s wrong with table layout. Well, one reason for using CSS for page layout is good, white hat SEO.  Keyword density is a priority in organic, [...]