Twitter Weekly Updates for 2010-09-19

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Twitter Weekly Updates for 2010-08-29

  • Had a great board breaking seminar w/ Master Niblock ATA in Round Rock this morning http://foursquare.com/venue/1439347 #
  • Austin's Hottest day of the year. Hottest Aug 23 on record. Hottest August on record #

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Twitter Weekly Updates for 2010-08-15

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Twitter Weekly Updates for 2010-08-08

  • Looking for a good online backup system affiliate program. Looking hard @sugarsync #

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Twitter Weekly Updates for 2010-08-01

  • @imaria jquery is great. Working on a project with jquery clonable form fields – very cool in reply to imaria #
  • Ugh! Is there a decent Twitter app for Blackberry? I've tried 3 and they all #!@ #
  • I just ousted @shizukale as the mayor of Master Niblock's ATA Black Belt Academy on @foursquare! http://4sq.com/bEr8Ll #
  • RT @alexanderhill Speaker on Face the Nation just said "You've got to let the funk come to the surface" Soul Train producers land new show #

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Twitter Weekly Updates for 2010-07-25

  • Reading "The One Minute Manager" #
  • Our kids don't sleep in on Sat. In our bed watching cartoons on PBS #
  • @designinformer I joined thanks to @smashingmag #

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Twitter Weekly Updates for 2010-07-18

  • Finally I cleared out my Gmail inbox. I had mail from Jan in there! #
  • @harvest I have used your app and Mac widget on location for a client. Really like it and will be looking into using for my own biz #
  • Taekwondo sparring last night and hit the weights this morning. I'm lovin' it! #
  • Good Taekwondo workout this evening. http://www.ataonline.com/ #
  • Just back from a 5k run. Great way to start the day! #

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Twitter Weekly Updates for 2010-07-11

  • Russian spies embedded for years to collect US intelligence are found empty handed. #
  • Cool website http://cazadores.com/ #
  • @PepeZTequila Surprised Pepe Zevada is in Austin. Enjoying some Z tequila anejo now! #
  • Relaxing w/ Pepe Zevada Tequila Anejo #
  • Stressed out? Depressed? Suffering? Overwhelmed with Problems? Then Please Try Meditation. It WILL Help You! http://bit.ly/cU3iKc (Ad) #

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I Want To Be Found For [keyword]

Almost invariably, when clients want some SEO, they have a common initial request, (if not always expressed), “When someone types [name the keyword], I want to be found. And also, invariably, I spend some time explaining the “law” of keyword supply and demand – competition vs search popularity. Then reality starts to set in that “it may be a long, hard, and even expensive road to get into the top three for my keyword.” It’s a hard lesson but one that certainly needs to be learned by some clients, especially if they want to rank highly for a very competitive keyword, e.g., “lawyer,” “florist,” “roofer,” etc.

Well, why don’t we start by turning that initial request around, “I want to be found…” and hold off on identifying that keyword. The first search engine marketing (“SEM”) objective of any business should be “to be found.” With that thought in mind, we can go looking for good keywords that will get us found. We don’t get found by adding more supply to a glutted market. We don’t get found by creating content that nobody is looking for. We get found by discovering what people are looking for, (and get as specific as possible), and then we say “Yeah, we do that.”

Keyword optimization is all about tailoring the message. But let’s remember our keyword research first, to find the keywords that will be effective. Don’t get stuck on “what” you want to be found for. Focus on “being found” first.

Twitter Weekly Updates for 2010-05-23

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