Yelp is a free directory focussing on customer reviews and local business searches. You, the business owner can list and describe your business for clients and customers to find.

Unsolicted Customer Reviews

Yelp stresses that customer reviews are unsolicited. Like Google and other search engines and social media, Yelp has its "special sauce" or undisclosed algorithms. One Yelp algorithm sniffs out suspicious and/or spurious customer reviews, deciding whether or not these review were solicited, dictated, composed or otherwise generated by the business owner, and these reviews are unceremoniously removed. Yelp tells business owners, in no uncertain terms, not to solicit customer reviews.